How to improve online business sales in India

In the event that you offer items on the web, whether it’s a solitary item or several thousands, there are numerous things that you can change on your site that will build your deals, regardless of the possibility that you keep up similar measure of site activity. This procedure is called Conversion Rate Optimization and is an exceptionally quantifiable territory of web promoting that you can invest a great deal of energy concentrating on.

Here are key things you have to consider to offer items on the web…

Ensure each item has its own dedicated page.
Include relevant information buyers should know for every item you offer don’t just copy from other’s website.
Customer’s product reviews won’t just give you more exceptional substance for this item however will push other buyers over the purchasing tipping point.
Keep shopping process small and simple. The more pages and snaps between clicking “add to cart” and “checkout/payment”, the more open doors buyers will abandon their cart without payment.
Three weeks after the order – email your buyer and solicit them to leave a survey/review/feedback from the item they just purchased.
Give a motivation to your customers to leave review of items on your site with a giveaway e.g. Win a Rs. 200 voucher for the best review this month.
Utilize Google Analytics and Webmaster Tool to know how individuals go through your website pages: how far do they look down, what are they tapping on, and so on.
Create product tour or videos – these will drive up the transformation rate as they permit buyers to truly observe the item.
On the off chance that you are out of stock – offer to take client details & points of interest and get back to them when you have stock accessible.
Ensure your site is fast. For consistently it takes your page to stack – you have recently lost a fretful client (go for 3 seconds – at least 6 seconds is too moderate). You can screen your site speed through Google Analytics.
Check what buyers are searching on your website, store searched keywords and analyse them – you may discover interest for items you don’t (yet) offer or you may find that buyers are incorrectly spelling certain item names.
Ensure you have a blog where you discuss your item range, rebates and offers and energizing new items that you will stock soon.
In the event that you just offers EMI options, guarantee that you test the plan of your checkout page, do you look dependable?
Offer an unconditional return/order cancellation policy.
Ensure buyers know your business identity. Add your full business address to the footer and your business telephone number in the upper right corner of every page.
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Check Twitter – are individuals griping, lauding or searching for your items? Draw in with them…
Part test your Product page; on the off chance that you send half of tomorrows traffic to the page with a red “add to cart” catch and half to similar page with a green “add to cart” catch – which page sells more items?

Also Read:

A lot of customers will come to your site each day, look at a product, add it to their cart and then not check out. Look at adding tracking codes to your website to monitor which products sat dormant in carts and create a reason to push people to buy, like reducing the price by just 5%.

At the point when utilizing Google AdWords to drive clients to your item page, don’t simply have a solitary rendition of the advert. Rather make 5, 10 or even 50 variants of similar advert and track which one drives deals the most and after that kill the adverts that don’t execute too.

Facebook promoting is okay a driving people to your Facebook page however not all that great at driving clients to make a buy. On the off chance that despite everything you need to utilize it, ensure your adverts are focused to just individuals of the right demographic. Continuously try to incorporate a picture as a major aspect of any Facebook advert: Facebook advertisements including a grinning ladies’ face change over the best.